Complete Story


America’s Floor Source Acquires JP Flooring

Corporate Press Release

August 17, 2021

America’s Floor Source Acquires JP Flooring

Columbus-based America’s Floor Source has just announced the acquisition of JP Flooring, one of the
longest established and most respected flooring retailers in the Cincinnati area. This acquisition
includes JP’s 100,000-square-foot facility in West Chester, Ohio, which consists of a warehouse,
office space, and an award-winning showroom.

“By adding the JP team to the America’s Floor Source family, we will solidify our presence in
Cincinnati,” said Jason Goldberg, founder and CEO of America’s Floor Source.

America’s Floor Source operates in Columbus, Cincinnati, Indianapolis, and Louisville. The current
AFS location in Cincinnati is primarily focused on serving area homebuilders and wholesale
customers. Goldberg said that the JP Flooring location in West Chester will remain open and become
the Cincinnati hub for all AFS operations.

“I’m beyond excited to be gaining the experience and passion of everyone from JP Flooring,”
Goldberg said. “We are fully prepared to learn from one another as we work together to continue
satisfying customers and achieving some very lofty goals.”

Phil Schrimper, president and founder of JP Flooring, explained his decision to sell, and
specifically why he eventually chose America’s Floor Source as the purchaser: “Over the years, I’ve
been approached by other companies to buy JP Flooring, but either the timing wasn’t right, or it
wasn’t someone I wanted to entrust my company to. When Jason called, things were different. It’s
the right time in my life to slow down a little bit and enjoy time with my family. And more
importantly, Jason is the right person. He has the energy and America’s Floor Source has the
processes and infrastructure to help JP move on to the next chapter in its development. At the end
of the day, I trust Jason and the AFS team to be good stewards of what we started here over 33
years ago.”

Prior to the acquisition, America’s Floor Source employed 294 people across three states. 2021
projected annual revenue is $130 million.

In business since 1988, JP Flooring has 60 employees, all working out of the West
Chester location. JP’s 2021 revenue is projected to be $30 million.

Across its four markets, AFS serves a variety of different audiences – including homebuilders,
homeowners, property management companies, wholesale customers, and commercial construction
companies and developers.

In addition to the West Chester showroom and design center, Goldberg said that he also intends to
roll out a small fleet of Mobile Floor Source vehicles to enable homeowners to confidently shop
from the comfort of their homes.

“In other markets, especially Columbus, retail has grown into an important part of our business.
And with the addition of the spectacular JP Flooring Design Center, we’ll be able to instantly do
the same thing in Cincinnati,” Goldberg said. “But the Design Center is for more than just retail
customers. Custom homebuilders will also be able to bring in their clients to make selections for
their new homes.”


America’s Floor Source, founded by Jason Goldberg in July of 2000, is a full-service flooring
dealer, offering a full selection of in-stock and custom-order carpet, hardwood, laminate, luxury
vinyl plank, sheet vinyl, tile, natural stone, and other niche flooring products, as well as
complete installation services. AFS serves homebuilders, homeowners, property management firms,
commercial construction companies, and wholesale customers from its 6 locations in Columbus,
Indianapolis, Louisville, and Cincinnati. Products can also be purchased, and more information can
be learned, at

Printer-Friendly Version

Thanks to our Advertisers

BIA of Central Ohio members can harness the power of the new BIA website with this advertising opportunity. Your ad will rotate with up to two other ads in your ad space for a total of up to three advertisers. BIA reserves the right to include BIA ads. BIA reviews all ads for content and reserves the right to decline ads containing objectionable material.  With approximately 3,500 visitors (2,630 unique visitors) and 8,900-page visits per month, you won't want to miss this opportunity. Contact the BIA if you want to increase your company's reach.

Advertise with BIA